Cloning Consumers: The Ethical Quandary of Synthetic Data and AI in Banking

Cloning Consumers: The Ethical Quandary of Synthetic Data and AI in Banking

Banks Turn to Synthetic Data and Agentic AI to Speed Product Testing Financial institutions have begun using algorithmic clones, or synthetic consumers, to test new products. This shift helps them meet privacy rules and accelerate time-to-market, but it raises ethical questions. Traditionally, banks spend months vetting products like credit cards or AI-driven investment apps through […]