Yahoo Belongs to a Family of Well-Known Brands
Yahoo operates as part of a larger group of brands managed under one umbrella. This collection includes popular sites and apps such as AOL, Engadget, In The Know, and Makers. Together, these platforms offer diverse content and services.
How Yahoo Uses Cookies on Its Sites and Apps
When you visit Yahoo’s websites or use their apps, cookies help improve your experience. Cookies are small files that websites and apps store on your device to remember information. This technology also includes methods like web storage.
Yahoo uses cookies to:
- Deliver the sites and apps to you
- Verify user identities and enhance security
- Prevent spam and abuse
- Count visitors and gather data on device types, browsers, and visit durations
The data Yahoo collects is combined and does not identify individual users.
Consent Choices for Cookies and Data Use
By clicking "Accept all," you allow Yahoo and its partners to save cookies and use precise location data as well as other personal information like your IP address and browsing behavior. These details support analytics, personalized ads, content recommendations, advertising measurement, and audience research.
Yahoo works with 237 partners who are part of the IAB Transparency & Consent Framework to manage this data responsibly.
If you prefer not to share data for these purposes, you can select "Reject all." Also, there is an option to "Manage privacy settings" to customize what you allow.
Changing Your Consent Later
You may change your cookie and privacy preferences anytime. Yahoo provides links on its websites and apps labeled "Privacy & cookie settings" or "Privacy dashboard." These allow you to update your choices.
To learn more about Yahoo’s handling of your personal data, you can review their detailed privacy policy and cookie policy documents.
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