Yahoo Explains Privacy Options for Users Across Its Sites and Apps
Yahoo has shared a clear outline of how it handles privacy across its family of brands, which includes Yahoo, Engadget, and its digital advertising service, Yahoo Advertising. The company wants users to understand the role of cookies and privacy choices when using its sites and apps.
The Role of Cookies in Yahoo Services
When users visit Yahoo websites or use Yahoo apps, the company employs cookies and similar technologies, like web storage. These tools help Yahoo store and read information from users’ devices. The information enables Yahoo to provide its sites and apps, authenticate users, apply security measures, and prevent spam and abuse.
Yahoo also uses cookies to count visitors, identify the type of device (iOS or Android), browser used, and the length of time users spend on the sites and apps. This data is collected in aggregate form and does not link to any specific individual.
Privacy Choices Customers Can Make
Yahoo offers users several options regarding their privacy. Visitors can choose to "Accept all," which allows Yahoo and its partners—251 companies within the IAB Transparency & Consent Framework—to store or access information on devices using cookies. This acceptance also permits the use of precise geolocation data and other personal information, such as technical identifiers. These identifiers include browser cookies, device IDs, IP addresses, and may connect to hashed or encrypted email addresses or other identifiers.
This data is used for analytics, personalized advertising and content, measurement of ads and content, audience research, and service development.
Users who prefer not to have their cookies and personal data used for these additional purposes can select "Reject all." Yahoo also provides a "Manage privacy settings" option that lets users customize which information they share.
Changing Consent and Learning More
Users can withdraw or change their privacy choices any time by clicking links like "Privacy and Cookie settings" or "Privacy dashboard" on Yahoo sites and apps. Yahoo encourages visitors to review its Privacy Policy and Cookie Policy, which detail how personal data is used.
Yahoo’s approach attempts to provide transparency and control over user data within its network of websites and services.
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