Yahoo Belongs to a Family of Brands Offering Various Digital Services
Yahoo operates alongside several websites and apps under the Yahoo family of brands. This group includes well-known platforms like AOL, Engadget, In The Know, and Makers. Together, these sites provide users with diverse content and experiences across different digital areas.
Use of Cookies on Yahoo and Related Sites
Yahoo and its affiliated sites use cookies and similar technologies, such as web storage, to enhance user experience. These tools let the websites store and read information from your device. This practice helps in three main ways.
First, cookies allow the sites and apps to function properly, making them accessible to users. Second, they help authenticate users, keep security tight, and reduce spam and abuse. Third, cookies enable the measurement of website and app usage.
Measuring Interaction with Yahoo Family Sites
The measurement focuses on the total number of visitors, the devices they use (like iOS or Android), their browsers, and how long they stay on the sites. This data is collected in an aggregated form, meaning it does not identify specific users. This approach helps improve the services while respecting user privacy.
Consent Options for Users
When you visit Yahoo or its related sites, you will be asked to accept or reject the use of cookies and personal data for certain purposes. By clicking ’Accept all,’ you allow Yahoo and its partners—among them 236 companies part of the IAB Transparency & Consent Framework—to store or access information on your device. This information includes precise geolocation data, IP addresses, browsing, and search data. Yahoo uses this data for analytics, personalized advertising, content measurement, audience research, and the development of new services.
If you prefer not to have your data used this way, you can click ’Reject all.’ For a more tailored setting, the ’Manage privacy settings’ option lets you choose which types of data you allow. Users may withdraw consent or change these choices anytime by visiting the ’Privacy & cookie settings’ or ’Privacy dashboard’ on Yahoo’s sites and apps.
Further Information on Data Use
Yahoo provides detailed descriptions of its data practices in the privacy policy and cookie policy. These documents outline how personal data is handled and protected across the Yahoo family of brands.
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