Mastering Your Privacy Choices: Navigate Cookies, Data Use, and Personalization on Yahoo

Mastering Your Privacy Choices: Navigate Cookies, Data Use, and Personalization on Yahoo

Your Privacy Choices on Yahoo Group Websites and Apps

Yahoo values your privacy and wants you to understand how your data is collected and used across its group of websites and applications. This notice explains the role cookies and similar technologies play in enhancing your experience and how you can manage your privacy preferences.

How Cookies Are Used

Cookies include small data files and similar technologies like web storage. They enable websites and apps to store and read information from your device to provide their services. Yahoo uses cookies mainly for three purposes:

  • To deliver their sites and applications to you.
  • To confirm user identity, enforce security, and prevent spam or abuse.
  • To count visitors, identify device types such as iOS or Android, track browser usage, and monitor visit duration. The data collected is aggregated and does not link to individual users.

Managing Your Privacy Preferences

When you visit Yahoo group sites or apps, you will see options to manage your privacy choices. If you select "Accept all," Yahoo and its partners—248 of which participate in the IAB Transparency & Consent Framework—will store and access information on your device. This includes cookies and may use precise geolocation and other personal data like technical identifiers.

Technical identifiers include browser cookies, device IDs, and IP addresses. They can also come from encrypted or hashed email addresses or statistical matching of other identifiers. Yahoo and its partners use these identifiers along with browsing and search data for analytics, personalized advertising and content, measuring advertising effectiveness, audience research, and improving services.

If you prefer not to allow the use of cookies and personal data for these purposes, select "Reject all." You can also tailor your preferences by clicking "Manage privacy settings."

Changing Your Choices Anytime

You have the right to withdraw consent or change your privacy settings whenever you wish. Links to "Privacy and Cookie settings" or "Privacy dashboard" are available on Yahoo group sites and applications. More detailed information about personal data use is available in Yahoo’s Privacy Policy and Cookie Policy.

By managing these settings, you maintain control over how your information is used while continuing to access Yahoo’s services.

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