Yahoo Outlines Privacy Settings and Cookie Use for Its Websites and Apps
Yahoo, part of the Yahoo brand family, has provided detailed information about its data privacy settings. This applies to the websites and apps it operates and manages, including Yahoo itself and Engadget, as well as its digital advertising service, Yahoo Advertising.
Use of Cookies and Data Collection
Yahoo uses cookies and similar technologies, such as web storage, to store and read information on users’ devices. These cookies help provide the websites and apps, authenticate users, apply security measures, and prevent spam and abuse. The company also measures how users interact with its services by collecting data like the number of visitors, device types (iOS or Android), browsers used, and the time spent on the websites and apps. This information is gathered in aggregate and is not linked to individual users.
Consent Options for Users
Users can choose to accept all cookies by clicking “Accept All.” In this case, Yahoo and its partners—more than 250 entities that belong to the IAB Transparency & Consent Framework—can store and access data on the user’s device. This may include precise location data and other personal information like technical identifiers. Technical identifiers are system-generated strings of letters and numbers used to identify devices or users. They include browser cookies, device IDs, IP addresses, and may also be derived from hashed or encrypted email addresses or statistical matching of other identifiers.
These data are used for analytics, personalized advertising and content, measuring advertising and content effectiveness, audience research, and service development.
If users do not want Yahoo and its partners to use cookies and personal data for these purposes, they can click “Reject All.” Users can also customize their preferences by selecting “Manage Privacy Settings.”
Changing Preferences and Further Information
Users can withdraw their consent or adjust their settings at any time by clicking on links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” found on Yahoo’s websites and apps.
More details about how Yahoo uses personal data are available in its Privacy Policy and Cookie Policy.
This clear explanation allows users to understand how Yahoo manages data privacy and gives them control over their personal information.
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