Yahoo Explains Privacy Settings and Cookie Usage on Its Platforms
Yahoo has shared information about privacy settings and how it uses cookies on its websites and apps. Cookies, along with similar tools like web storage, allow site and app operators to store and read data from users’ devices.
Cookies Help Yahoo Provide Services and Enhance Security
Yahoo employs cookies to:
- Deliver its websites and apps to users.
- Authenticate users, enforce security measures, and prevent spam or abuse.
- Track how users interact with the sites and apps.
Yahoo gathers data such as the number of visitors, device type (iOS or Android), browser used, and time spent on its platforms. This information is collected in aggregate form and does not link back to individual users.
Choices for Managing Cookie Use and Data Sharing
Users who click “Accept all” consent to Yahoo and its partners—more than 250 entities within the IAB Transparency and Consent Framework—storing or accessing information on their devices using cookies. This includes the use of precise geolocation data and other personal data types like technical identifiers. Technical identifiers consist of system-generated strings, such as browser cookies, device IDs, and IP addresses. They may also derive from encrypted or hashed email addresses or statistical matching of other data points.
Yahoo and its partners use this information for:
- Analysis of website and app use.
- Personalized advertising and content.
- Measuring advertising and content effectiveness.
- Developing audience research and services.
Users who prefer not to allow this use can click “Reject all” to block Yahoo and partners from using cookies and personal data for these purposes.
Adjusting Privacy Preferences at Any Time
Yahoo invites users who want to customize their settings to select “Manage privacy settings.” Users can withdraw their consent or change their preferences at any time by accessing privacy and cookie settings links available on Yahoo’s websites and apps.
For more on Yahoo’s handling of personal data, users can read its privacy policy and cookie policy.
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