Yahoo and Its Family of Brands: How Cookies Are Used on Their Sites and Apps
Yahoo belongs to a group of brands that includes AOL, Engadget, In The Know, and Makers. These brands operate various websites and apps that people use daily for news, information, and entertainment.
When you visit any of these sites or use their apps, Yahoo and its partners use cookies and similar technologies like web storage. Cookies are small pieces of data stored on your device. They help the websites remember information about your visit.
Cookies serve several purposes:
- They enable the sites and apps to function properly for you.
- They authenticate users to keep the services secure and to prevent spam or abuse.
- They help measure how many people visit the pages, what devices and browsers they use, and how long they stay. This data is collected in groups, not linked to any individual user.
If you click "Accept all," Yahoo and its partners—including 236 companies that follow the IAB Transparency & Consent Framework—will also use your precise location and personal data like your IP address and browsing activity. They use this information to offer personalized ads and content, measure advertising effectiveness, conduct audience research, and improve their services.
If you prefer not to allow your data to be used for these reasons, you can click "Reject all." You can also customize your choices by selecting "Manage privacy settings."
At any time, you may change or withdraw your consent by using the "Privacy & cookie settings" or "Privacy dashboard" available on their sites and apps. For more details about data use, Yahoo provides a privacy policy and a cookie policy on their websites.
This approach shows how Yahoo and its family of brands balance providing services with respecting users’ privacy choices.
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