Your Privacy Choices on Yahoo Sites and Apps
Yahoo, part of the Yahoo family of brands, includes various sites and apps such as Yahoo itself and Engadget. Yahoo also provides a digital advertising service, Yahoo Advertising. When you use these sites and apps, Yahoo collects some information through cookies and related technologies.
What Are Cookies?
Cookies are small pieces of data stored on your device by websites and apps. They include similar technologies like web storage, which help operators read and save information. Yahoo uses cookies to provide its services, secure user accounts, and prevent spam or abuse.
How Yahoo Uses Cookies and Data
Yahoo counts visitors to its pages and notes details like the device type (iOS or Android), browser used, and how long each visit lasts. This data is collected in groups and does not identify individual users. Yahoo uses this information to understand how people use its sites and apps.
If you click "Accept all," Yahoo and its partners—about 250 of which participate in the IAB Transparency & Consent Framework—will also store and access information on your device. They may use precise geolocation data and personal details such as technical identifiers.
These technical identifiers include browser cookies, device IDs, and IP addresses. Sometimes, they come from encrypted or hashed email addresses or the matching of other data points. Yahoo and its partners use this information for analytics, creating personalized ads, measuring advertising and content performance, and developing audience research and services.
Your Privacy Choices
If you prefer that Yahoo and its partners do not use cookies and your personal data for these extra purposes, you can click "Reject all."
You may also make specific choices by selecting "Manage privacy settings," where you can customize what data you allow Yahoo to collect and use.
You have the option to withdraw consent or update your preferences at any time. You can do this by clicking on links labeled "Privacy and Cookie settings" or "Privacy dashboard" on any Yahoo sites and apps.
To learn more about Yahoo’s data use, review their Privacy Policy and Cookie Policy. These documents provide detailed explanations of how Yahoo collects, uses, and protects your personal information.
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