Yahoo Trademark and Privacy Practices Overview
Yahoo belongs to the Yahoo family of brands. This family includes a range of websites and apps that Yahoo owns and operates. Some of the well-known names in this group are AOL, Engadget, In The Know, and Makers.
Cookies Use on Yahoo Sites and Apps
When you use Yahoo websites or apps, Yahoo uses cookies. Cookies are small files or similar technologies like web storage. They help the website or app operators save and read information from your device. Yahoo uses cookies for several purposes:
- To provide the websites and apps to you.
- To authenticate users, ensure security, and prevent spam and abuse.
Data Collection and Measurement
Yahoo counts the number of visitors on its pages and notes what type of devices they use, such as iOS or Android. It also tracks which browser they use and how long they stay on the site. These data are collected in total and not linked to individual users.
Consent for Data Use
If you click "Accept All," Yahoo and its partners, including 244 members of the IAB Transparency & Consent Framework, will store or access information on your device. They may use accurate geolocation data and other personal information like IP address and browsing or search data. This data helps with analysis, personalized advertising and content, ad and content measurement, audience research, and service development.
Your Privacy Rights
If you do not want Yahoo and its partners to use cookies and personal data for these extra purposes, you can click “Reject All.” You can also choose “Manage Privacy Settings” to customize your choices.
You have the option to withdraw your consent or change your choices anytime. Just click the “Privacy and Cookie Settings” or “Privacy Dashboard” links on Yahoo websites or apps.
To learn more about how Yahoo uses your personal information, you can read the privacy policy and the cookie policy on their websites.
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