Hội An Memories Land Claims Fourth Straight World Travel Award
On December 12, 2025, Hội An Memories Land earned its fourth consecutive title as the world’s leading cultural, tourism, and entertainment complex. The award was presented during the World Travel Awards ceremony held in Bahrain. This puts the site prominently on the global tourism map as a major destination.
Located on the Thu Bồn River amid the historic Hội An ancient town, Hội An Memories Land stands out as the only venue in Việt Nam that combines art performances with resort facilities. The managing director of the destination described the recognition as a valuable endorsement of Vietnamese culture and arts. They expressed hope that the award will further boost tourism in Hội An and central Việt Nam, highlighting the site’s status as a UNESCO World Heritage location.
Hội An Memories Land features a 60-minute open-air show that chronicles 400 years of the town’s history. This performance offers insights into Hội An during the Đại Việt State, spanning the 15th to 18th centuries. The show, staged on the river, draws visitors worldwide seeking to experience Vietnam’s rich culture through history and art.
This year saw Hội An Memories Land collect several other honors. It won two awards at the Asia Pacific Enterprise Awards 2025. The complex received the Inspirational Brand award, and its CEO, Thân Thị Thu Huyền, was named Master Entrepreneur in the Hospitality, Food Service, and Tourism sector. The Ministry of Culture, Sports and Tourism also recognized the site’s creativity in the Việt Nam Tourism Awards 2025. The World Luxury Hotel Awards added three awards in categories that included cultural destination, luxury cultural resort, and art and culture experience.
Since its debut in 2018, the Hội An Memories show has attracted attention beyond Việt Nam. It was honored as a leading historical spectacle at South Korea’s Best Hotels and Resorts Awards and showcased at New York’s Times Square.
The site welcomed over 600,000 visitors in 2025 alone. Its ongoing success reflects Hội An Memories Land’s unique combination of arts, history, and hospitality, which continues to captivate travelers and sustain its global reputation.
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