LAMH Management Asia has joined the World Travel & Tourism Council (WTTC) as its newest Global Member. This announcement came on 16 February 2026, marking a notable step in expanding the WTTC’s global membership base.
LAMH Management Asia operates primarily across Asia and the United States. The firm focuses on turning non-performing assets into successful luxury destinations. It uses a proprietary, technology-supported framework for creating experiences. This approach combines data-driven intelligence with personalized service to offer luxury experiences tailored for institutional investors and global stakeholders.
The company was founded and is led by Deepak Ohri. His leadership rests on a philosophy that redefines how value is created in the luxury market. Deepak has gained worldwide recognition for introducing the idea of the “Vertical Destination.” He also champions the concept of “experiential luxury.” Through his work, he connects creative vision with strong financial results. His model has improved enterprise value in both public and private companies, emphasizing that human connection remains essential even in a digital-focused world.
Gloria Guevara, President and CEO of WTTC, expressed enthusiasm about the new membership. She said that travel and tourism are changing quickly. Leadership that sees the future is vital to fostering lasting growth. She added that Deepak Ohri’s work in experiential luxury and transformation strategies will add a valuable perspective to the WTTC community. She looks forward to his contributions as the organization helps shape the future of global travel and tourism.
Deepak Ohri also shared his thoughts on joining the WTTC. He called it an honor. He views the sector’s future as one where experiences go beyond mere transactions. According to him, true value arises from emotional engagement and human connection, a concept he calls the Transformation Economy. With LAMH, he aims to redefine excellence by converting underperforming properties into iconic luxury places. He hopes to work collaboratively with other members to boost innovation, resilience, and meaningful growth worldwide.
LAMH Management Asia plans to launch a flagship implementation in May 2026. This launch will signal a new phase of global expansion for the company. It reflects LAMH’s commitment to reshaping luxury through strategic change, design focused on experience, and clear financial results. As a global member, LAMH will actively take part in discussions about investment strategies, repositioning destinations, and the luxury sector’s future within the travel and tourism industry.
About WTTC
The World Travel & Tourism Council acts as the global private sector voice for the travel and tourism industry. Its members include top leaders from airlines, hotels, cruise lines, tour operators, technology companies, and more. Through this broad membership, WTTC works with governments and international bodies to promote sustainable growth, support exports, create jobs, and encourage prosperity worldwide.
For over thirty years, WTTC has highlighted the economic and social importance of travel and tourism. Its detailed research measures the sector’s impact on GDP, employment, trade, and social benefits. This research helps shape policies, raise awareness, and foster cooperation between public and private sectors.
About LAMH Management Asia
LAMH Management Asia, short for Luxury Atelier Maison Happiness, is a global strategic advisory firm led by Deepak Ohri. The company stands at the forefront of the Transformation Economy, specializing in revitalizing luxury assets.
LAMH goes beyond traditional hospitality models. It uses a proprietary framework called the "Architecture of Happiness" to achieve total asset optimization. Starting in May 2026, LAMH will introduce a new tech-driven experiential model. This model aims to convert physical spaces into high-performing, cinematic luxury destinations. Combining financial discipline with storytelling, LAMH defines luxury as a driver of both financial return on investment and human transformation.
The partnership between LAMH Management Asia and WTTC highlights a shared commitment to innovation and sustainable development in the global travel and tourism landscape.
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