Yahoo belongs to the Yahoo family of brands, which includes several websites and apps such as AOL, Engadget, In The Know, and Makers. These platforms operate together under the same group.
When users visit these sites and apps, Yahoo uses cookies and similar technologies like web storage. These tools allow the operators to save and access information from a user’s device. Cookies help Yahoo provide the services on these sites and apps, verify users, ensure security, and reduce spam and abuse.
Yahoo also collects data to measure how visitors use its platforms. This includes counting the number of visitors, identifying the type of device used, the browser, and how long visitors stay on the websites or apps. This data is collected in groups and does not identify individual users.
Users who click "Accept all" consent to Yahoo and its partners, including 237 companies in the IAB Transparency & Consent Framework, using cookies and personal data. This data includes precise location, IP address, and browsing habits. Yahoo and its partners use this to analyze user behavior, provide personalized ads and content, measure advertising and content effectiveness, and conduct audience research.
If users do not want their data used for these purposes, they can click "Reject all." Those who prefer to manage their privacy can select "Manage privacy settings" to customize their choices.
Yahoo allows users to change or withdraw their consent at any time by using links such as "Privacy & cookie settings" or the "Privacy dashboard" found on their sites and apps. More details about Yahoo’s use of personal data and cookies are available in their privacy policy and cookie policy.
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