The Bhutan International Travel Mart 2026 Launches to Boost Global Tourism Ties
The Bhutan Department of Tourism teamed up with the Association of Bhutanese Tour Operators (ABTO) to launch the first Bhutan International Travel Mart (BITM) on June 11, 2026. The event ran for three days, ending on June 13. It gathered travel buyers, tour operators, hoteliers, and tourism stakeholders from multiple countries to explore new business opportunities.
The event showed Bhutan’s aim to build its reputation as a leading destination for high-value tourism. BITM offers business-to-business meetings, destination showcases, networking events, industry discussions, and familiarisation trips. These activities help international buyers connect with Bhutanese tourism suppliers.
More than 200 international buyers attended from 15 different markets. On the Bhutanese side, over 50 exhibitors took part, including local tour operators, hotels, airlines, and providers of tourism experiences. This turnout reflects growing global interest in Bhutan as a tourism destination.
Bhutan continues to expand its ties with key international travel trade partners, especially the UK. Demand from the UK focuses on authentic cultural experiences, adventure travel, wellness tourism, and sustainable products. BITM creates a platform for travel businesses to form new partnerships, broaden their product offers, and learn more about Bhutan’s evolving tourism options.
For UK travel businesses, the event highlights chances to design custom itineraries and experiential travel programs that match rising consumer interest in meaningful and responsible travel. Bhutan’s unique tourism model appeals to travelers seeking a blend of culture, nature, wellness, and adventure in one destination.
Damcho Rinzin, Director of the Bhutan Department of Tourism, said BITM goes beyond being a trade event. He described it as a strategic platform that strengthens Bhutan’s connection with international markets and highlights its approach to high-value, regenerative tourism. He noted the event’s role in creating new opportunities for sustainable growth and long-term partnerships.
Kinley Gyeltshen, Chairman of ABTO, remarked that BITM offers Bhutan’s tourism industry a unique chance to connect directly with global buyers. He emphasized its value in fostering new relationships and showcasing the quality and authenticity of experiences available across Bhutan.
Bhutan’s tourism policy remains focused on attracting high-value travelers while preserving its culture, heritage, and natural environment. Through BITM, Bhutan aims to strengthen international reach, build key trade relationships, and create new business opportunities for tourism operators throughout the kingdom.
The Bhutan International Travel Mart is expected to become an annual flagship event. It will provide a dedicated platform where international travel professionals can connect with Bhutan’s tourism sector, discover new products, and explore long-term collaboration in one of the world’s most distinct travel destinations.
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