Yahoo is a member of a larger group known as the Yahoo family of brands. This group includes several well-known sites and apps such as Yahoo, AOL, Engadget, In The Know, and Makers. All of these platforms are owned and managed under the same umbrella.
When users visit these sites and apps, Yahoo uses cookies and related technologies like web storage. Cookies are small pieces of data that websites store on a user’s device. They help the sites recognize the user’s device and support various functions.
Yahoo employs cookies mainly to provide and improve its sites and apps. For example, cookies help verify user identities, protect against spam and abuse, and maintain security. They also allow Yahoo to measure how users interact with their sites. This includes counting visitors, identifying the type of device used—whether iOS or Android—the browser, and how long users stay on these platforms. All this data is gathered in a way that does not link it to any specific user.
If users choose to click "Accept all," Yahoo and its partners, which include 237 members of the IAB Transparency & Consent Framework, may store and access additional information from the device. This information can include precise location data, IP addresses, and browsing or search history. The goal is to use this data for analytics, personalized ads and content, measuring advertising and content effectiveness, conducting audience research, and improving services.
Users who prefer not to allow this broader use of cookies and personal data can select "Reject all." Those who want to customize their privacy preferences can click on "Manage privacy settings." At any time, users may change or withdraw their consent by visiting the "Privacy & cookie settings" or "Privacy dashboard" links on Yahoo’s sites and apps.
More detailed information about how Yahoo handles personal data and cookies is available in their privacy policy and cookie policy. These documents explain users’ rights and how Yahoo works to protect their privacy.
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